To me, the Tag line Preme Lakshyam, Seve Margam [ love is the goal, service is the path], is half disappointing and half convincing. More than convincing. `Seve margam' is very apt! Succinctly describes his `blood donation' campaign and also reflects Mother Theresa's approach, on whose birthday he announced the party's name.
It should have been `Pragate Lakshyam' (The goal is development' and the next component is perfect!
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